Selected Project 03
CLIENT: North Gwinnett High School Band
PROJECT: Event Story
ROLE: Creative Direction • Production • Post
DELIVERABLES: Full Performance Film
YEARS: 2024-2026
NORTH GWINNETT JAZZ FESTIVAL
CREATE CURIOSITY.
2026
By year three, the goal had grown beyond simply documenting the festival.
We proposed a broader content package built around the smaller moments that make the event feel alive — performances, conversations, vendors, pre-show energy, and everything happening around the music.
The idea was to create individual pieces that could stand on their own, spark curiosity, and give someone who had never attended a reason to stop and ask:
“WHAT IS THIS EVENT?”
20 SHORT-FORM PIECES
Individual spotlights built around performances, vendors, conversations, pre-show moments, and family activities.
1 LONG-FORM RECAP
A full recap of the festival, blending performances, atmosphere, and the smaller moments throughout the day.
HORIZONTAL + VERTICAL DELIVERY
Each short-form piece was delivered in both formats, giving the festival a flexible library of content for different platforms.
THE SMALL MOMENTS MAKE IT WHAT IT IS
A festival like this isn’t defined by any one performance.
It’s a student waiting to go onstage. A conversation in the crowd. A vendor meeting someone for the first time. Kids running toward the slide. A musician locking into a solo.
Those moments are what make the larger event feel real.
The 2026 approach was built around finding those details and giving each one enough room to become its own story.
HOW IT GOT THERE
CAPTURE THE EVENT
2024
The first year was about showing, clearly, what the festival was.
As the inaugural event, the coverage focused on getting as much as possible of all on the performances, food trucks, vendors, activities, and the people filling the space.
The goal was simple: document the day honestly and give the festival a visual record of its beginning.
TELL PEOPLE WHY IT MATTERED
2025
As the festival grew, the story needed more context.
The second-year film introduced interviews with educators and community leaders to explain what the festival meant beyond the day itself — a professional stage for young musicians, a gathering place for the Sugar Hill community, and a way to support and grow jazz as an art form.
The film also highlighted the value of students seeing and learning from other ensembles, and the confidence and teamwork that come from performing in that kind of setting.
THREE YEARS. ONE GROWING STORY.
What started as fairly straight-forward event coverage became something deeper each year.
