Selected Project 01
NGHS MARCHING BAND HYPE
CLIENT: North Gwinnett High School Band
PROJECT: Marching Band Hype Films
ROLE: Creative Direction • Production • Post
DELIVERABLES: Stadium Film • Social Content
YEARS: 2024-Present
THE FILMS
2026
2025
FROM STUDENT TO PERFORMER
For 2026, we used a match cut concept to connect the students' everyday school lives with who they become when they step onto the field.
A FILM BUILT FOR FRIDAY NIGHTS,
AND EVERYTHING AFTER IT.
The original ask was simple: create a hype video that could introduce the marching band before their halftime performance.
But the opportunity was bigger. The same film could show students, parents, and the wider school community what being part of this program actually feels like.
LET WHAT’S REAL DO THE WORK.
More than 100 students rehearsing together already gives you scale, movement, discipline, and personality. We didn't need to create that.
During rehearsal, our job was largely to observe — staying close enough to catch the moments that showed who the group actually was.
BEYOND HALFTIME.
The film played in the stadium before the band's halftime performances throughout the football season, then continued its life across school-affiliated social channels (Instagram, Facebook, YouTube).
That second life mattered. For a student considering band, the film wasn't just an introduction to a halftime show. It was a glimpse at what being part of the group could feel like.
SEE ANOTHER APPROACH
SECKINGER MARCHING BAND
A one-game production built around a new stadium video board, live coverage, and custom hero shots.
